The Ask: Restore Moleskine as the premier notebook
The Insight: Moleskine can't rely on its history, but can rely on its potential.
The Big Idea: That potential is in the process.
The Insight: Moleskine can't rely on its history, but can rely on its potential.
The Big Idea: That potential is in the process.
Moleskine used to be number one for notebook users, but has since lost its market share to other name brands which promise on quality. This Moleskine campaign of course can't change the product, but instead changes perception. By likening Moleskine to a tool for the creative mind using tools and multidimensional spaces, the pressure for a notebook to appear seemingly unused becomes a pressure for the user to, well, use.
AD: Jordana Lee
CW: Ethan Bryce
ST: Ethan Bryce & Jordana Lee
CW: Ethan Bryce
ST: Ethan Bryce & Jordana Lee
Transit
