The Ask: Give new life to a regular household brand like Clover Leaf, known for their canned tuna.
The Insight: We all know tuna comes from the ocean, but we may need a reality check on how just how wild the ocean is.
The Big Idea: Taste the wild.
The Insight: We all know tuna comes from the ocean, but we may need a reality check on how just how wild the ocean is.
The Big Idea: Taste the wild.
Clover Leaf is well known for their cans of tuna. A simple tin can that contains fresh fish with little preservatives. It’s almost like it came straight from the ocean! Oh, and the ocean; always photographed with palm trees and piña coladas, but that isn’t always the reality. Tuna fishers face gruelling conditions, in a wild and unpredictable sea. We gave an origin to these tin cans, and gave fresh a new feeling.
AD: Jordana Lee and Holden Vint
CW: Meagan Frew
ST: Ethan Bryce
CW: Meagan Frew
ST: Ethan Bryce
