The Ask: Get Gen Z to use Monster.com.
The Insight: Gen Z doesn't want to be forced into a job they don't like, and they often do when they work for a family member.
The Big Idea: Make the leap. Get the job you want before you get given one you don't.
The Insight: Gen Z doesn't want to be forced into a job they don't like, and they often do when they work for a family member.
The Big Idea: Make the leap. Get the job you want before you get given one you don't.
As Gen Z ages, they will inevitably need to find work. This provides an opportunity for Monster to focus on getting the youngs and the lils to use its platform to find and apply for jobs. Since we are talking to Gen Z, we went light and relatable. The younger people in a family often get jobs through familial connections. Working with your uncle, for example. This puts young workers in a position where they may be working a job that they hate. Working with your mob boss uncle, for example. Enter Monster, the perfect alternative.
AD: Jordana Lee
CW: Jordana Lee and Ethan Bryce
ST: Ethan Bryce
CW: Jordana Lee and Ethan Bryce
ST: Ethan Bryce
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